By John Trapani 9 Does your business host user group meetings? If not, why not? If you sell a product, then customer user group meetings are a fantastic way to improve your product marketing efforts. A user group is basically a group of current customers that are – you guessed it, using your product. When you host a user group meeting, you are bringing together a select group of users, usually your biggest customers, to discuss how and why they use your products.
From my own experience - after working over 25 years in various manufacturing companies - user groups can be invaluable product marketing tools and they can show you exactly how your customers use your products, why they like or dislike certain features, and how to build community around your brand. But I find that a lot of smaller companies are not utilizing user groups. Many smaller companies are stretched thin and don't have the time or resources to organize a meeting, set-up a venue, and send key people to the meeting location. In addition, the costs associated with renting the venue, travel, and lost work, are just too much for a lot of companies. But today, a user group meeting doesn't have to be time consuming and costly. Virtual Group Meetings We truly live in an amazing time in regards to business communications. What can be done today with the right off-the-shelf equipment and a decent internet connection wasn't available to the average small company 10 years ago. With the rapid adoption of cloud conferencing solutions, an engaging user group meeting with remote customers can be hosted at almost any location. A virtual user group meeting can enable you to have the engagement of a live meeting, but without the time, cost, and hassle of you and your customers travelling to a venue. You can host a user group meeting at your location and even right on your production floor if that had marketing value. For those companies that manufacture or sell large equipment, imagine being able to walk around your product while showing the group various aspects of the machinery during the discussion. If you had to host the user meeting at a venue, then you would be showing only pictures and slides instead of live video of your product. Enhancing Your Brand Another added benefit of a live virtual meeting is that if you host the virtual meeting at your facility, your customers get to experience the people and culture inside the company. You can show case the various people in your company that your customers may interface with, but never get a chance to meet. It is a great way to put a human touch on your brand. Why Not? A customer user group meeting is an excellent marketing tool for your business. And a virtual meeting gives you the benefits of a user group meeting with the added benefits of lower cost and enhanced branding. Contact us and we’ll explain how easily you can host a meeting at your facility. John Trapani John@rivercreststreamingmedia.com (484) 245-4164
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